George Karavellas graduated in 1988 from Essex University in the UK with a Master of Arts degree in Business Economics. He has over 25 years of Commercial Management experience both in Retail business and Distribution of FMCGs through multiple trade channels. He has held senior managerial positions with reputable and successful trading companies in Cyprus and overseas, leading and revamping their commercial operations.

George has a successful track record of managing global consumer brands for prominent multinational companies throughout various stages of the product life cycle. He has planned and organized the execution of results-driven strategic business plans achieving leading market positions, sales and share growth. In addition to his role as Managing Director of GYG TargetPlus Ltd, George is also the Co-Owner and Executive Director of the associated company Powerhouse – Brand Experience Agency.